F* IT – SMASHING GYM STEREOTYPES

Boxing At The Core, But A Whole Lot More.

Q. Tell us about your gym, and what was your vision behind creating it?

F* IT gym was established in 2017 to break the norm and 'tired ways' of our industry. We believed we could do so much more than just 'fitness'... and against all odds, we've done exactly that and more! 

From light shows, bad#ss beats, delicious smoothies, our signature fully body boxing workout and even a bar for event nights (yep, we're the first gym in AUS with a liquor license). Oh, and with our events - we invest a LARGE chunk of the profits earned right back into our members, studio and future event nights!

We are a brand that refuses to conform to what most gyms/studios have been for the past 10+ years. Boring, lacking innovation and more importantly, treating customers as direct debit numbers, not people.

We say F* excuses and, more importantly, F* the cookie-cutter approach. 

Q. Who does F* IT Gym cater for? 

Anyone and everyone from first-timers to veterans! Our signature sweat training combines our unique BEATS. BOX. LIFT. RUN.™️ method. It's boxing at the core, but a whole lot more! 

This fast-paced, full-body group-based workout is perfectly mashed into a 45 min session and run by our amazing star trainers. The F* IT culture is no doubt about working damn hard - but more importantly, it's about not forgetting to smile the whole way through! 

We believe FUN motivates much faster than FEAR.

We've built this space to give our community a chance to fully immerse themselves for 45 mins of each day - a priceless opportunity to escape and focus on nothing but themselves! 

Q. What makes F* IT Gym different from other gyms?

Customer experience and innovation. Our no cookie-cutter and no BS approach in everything we do. It's either all-in or 0 (literally). With our brand message, our studio, beats, lights, vibes, and sweaty high fives, F* IT Gym is truly a focus on quality over quantity. It's an unparalleled gym and training experience from the moment you take your first step through our doors. 

Q. Why use VERVE?

VERVE was amazing to deal with! Their approach, enthusiasm, experience and desire to collaborate with us for a long-term partnership made it a no-brainer. We're all about doing business with like-minded companies/people. Another major decision was that we wanted to support an AUS-based company over a US brand that initially approached us.

Q. Plans for F* IT's future?

There is a lot ahead for F* IT Gym. Whilst we can't reveal exactly what's next (shhh), we promise we'll continue to shape our industry in ways that it hasn't seen before! We are currently talking with other major retail brands who understand the F* IT differences across the health and fitness industry, which is exciting for us, our members, and the brand.

For more information or interview requests, please contact F* IT Gym at www.fk-it.com.au

Do you want to f* the cookie-cutter approach too? 

Fit out your studio with VERVE Fitness. Whether you are a commercial facility, sports club, school, university or anything in between, we’ve got you covered – including design, construction and even finance. 

It all starts with our free design service.